{
  "name": "fisagency Marketing Intelligence",
  "description": "Clear answers for sustainable brands. Guides on search, paid media, compliance, and growth.",
  "url": "https://fisagency.com/intelligence/",
  "lastModified": "2026-07-03",
  "llmsTxt": "https://fisagency.com/llms.txt",
  "llmsFullTxt": "https://fisagency.com/llms-full.txt",
  "categories": [
    "guides",
    "benchmarks",
    "case-studies"
  ],
  "articles": [
    {
      "slug": "aeo-vs-seo-sustainable-brands",
      "title": "What is AEO vs SEO for sustainable brands?",
      "question": "What is the difference between AEO and SEO for eco brands?",
      "quickAnswer": "SEO ranks pages in traditional search; AEO structures content so AI assistants cite your brand in generated answers. Sustainable DTC brands should fix SEO foundations first, then format FAQs and proof-led guides for AI citation.",
      "category": "guides",
      "type": "guide",
      "url": "https://fisagency.com/intelligence/guides/aeo-vs-seo-sustainable-brands/",
      "lastModified": "2026-05-17",
      "relatedTools": [
        {
          "type": "calculator",
          "name": "SEO ROI calculator",
          "url": "https://fisagency.com/calculators/seo-roi-calculator/"
        },
        {
          "type": "skill",
          "name": "AEO visibility audit",
          "url": "https://fisagency.com/skills/#aeo-visibility-audit"
        },
        {
          "type": "prompt",
          "name": "AI search visibility audit",
          "url": "https://fisagency.com/prompts/"
        }
      ]
    },
    {
      "slug": "healthy-cac-sustainable-dtc",
      "title": "What is a healthy CAC for sustainable DTC brands?",
      "question": "What CAC is healthy for sustainable DTC brands?",
      "quickAnswer": "Healthy CAC depends on LTV, gross margin, and payback period. Most sustainable DTC brands target 2.5:1 to 4:1 LTV:CAC on contribution margin (3:1+ before aggressive scale). Composite paid CAC ceilings typically fall between $45–$120 for premium eco categories.",
      "category": "guides",
      "type": "guide",
      "url": "https://fisagency.com/intelligence/guides/healthy-cac-sustainable-dtc/",
      "lastModified": "2026-06-04",
      "relatedTools": [
        {
          "type": "calculator",
          "name": "CAC calculator",
          "url": "https://fisagency.com/calculators/cac-calculator/"
        },
        {
          "type": "calculator",
          "name": "LTV calculator",
          "url": "https://fisagency.com/calculators/ltv-calculator/"
        },
        {
          "type": "calculator",
          "name": "Break-even calculator",
          "url": "https://fisagency.com/calculators/break-even-calculator/"
        }
      ],
      "lastReviewed": "2026-06-04"
    },
    {
      "slug": "ai-search-visibility-audit",
      "title": "How to audit AI search visibility",
      "question": "How do I check if AI search engines cite my brand?",
      "quickAnswer": "Run 15–20 core buyer questions through ChatGPT, Perplexity, and Google AI Overviews. Log whether your brand is cited, which competitors appear, and which pages models reference. Fix gaps with FAQ schema, quick-answer blocks, and verifiable proof points.",
      "category": "guides",
      "type": "guide",
      "url": "https://fisagency.com/intelligence/guides/ai-search-visibility-audit/",
      "lastModified": "2026-05-27",
      "relatedTools": [
        {
          "type": "skill",
          "name": "AEO visibility audit",
          "url": "https://fisagency.com/skills/#aeo-visibility-audit"
        },
        {
          "type": "skill",
          "name": "Sustainability FAQ & answers",
          "url": "https://fisagency.com/skills/#sustainability-faq-and-answers"
        },
        {
          "type": "prompt",
          "name": "Brand entity coverage planner",
          "url": "https://fisagency.com/prompts/"
        }
      ]
    },
    {
      "slug": "when-ai-ad-targeting-works",
      "title": "When does AI ad targeting reduce CAC?",
      "question": "When should I use AI ad targeting for paid social?",
      "quickAnswer": "AI ad targeting (Meta Advantage+, Google Performance Max) lowers CAC when you have conversion signal volume (50+ events/month), diverse creative, clear offer, and post-click conversion paths. It fails when signal is thin, creative is stale, or landing pages don't match ad promises.",
      "category": "guides",
      "type": "guide",
      "url": "https://fisagency.com/intelligence/guides/when-ai-ad-targeting-works/",
      "lastModified": "2026-05-29",
      "relatedTools": [
        {
          "type": "calculator",
          "name": "ROAS calculator",
          "url": "https://fisagency.com/calculators/roas-calculator/"
        },
        {
          "type": "calculator",
          "name": "Ad spend calculator",
          "url": "https://fisagency.com/calculators/ad-spend-calculator/"
        },
        {
          "type": "calculator",
          "name": "PPC calculator",
          "url": "https://fisagency.com/calculators/ppc-calculator/"
        }
      ]
    },
    {
      "slug": "greenwashing-sustainable-marketing-compliance",
      "title": "How to avoid greenwashing in sustainable marketing",
      "question": "How do I avoid greenwashing in marketing copy?",
      "quickAnswer": "Classify every sustainability claim as achieved, in-progress, or aspirational. Pair each claim with specific proof (certification body, percentage, scope). Avoid vague terms like 'eco-friendly' without qualification. Use third-party standards (FTC Green Guides, EU Green Claims Directive) as guardrails.",
      "category": "guides",
      "type": "guide",
      "url": "https://fisagency.com/intelligence/guides/greenwashing-sustainable-marketing-compliance/",
      "lastModified": "2026-05-19",
      "relatedTools": [
        {
          "type": "skill",
          "name": "Green marketing compliance check",
          "url": "https://fisagency.com/skills/#green-marketing-compliance-check"
        },
        {
          "type": "skill",
          "name": "Sustainable claims review",
          "url": "https://fisagency.com/skills/#sustainable-claims-review"
        },
        {
          "type": "prompt",
          "name": "Greenwashing-proof content guide",
          "url": "https://fisagency.com/prompts/"
        }
      ]
    },
    {
      "slug": "roas-benchmarks-sustainable-dtc",
      "title": "What ROAS benchmarks should sustainable DTC brands target?",
      "question": "What is a good ROAS for sustainable DTC brands?",
      "quickAnswer": "Target blended ROAS of 3:1–4:1 as a directional composite benchmark for scaling on Meta/Google. Category matters: beauty/consumables often need 4:1+ due to higher CAC; durable goods can scale at 2.5:1 with strong LTV. Always model contribution margin ROAS, not platform-reported ROAS.",
      "category": "guides",
      "type": "guide",
      "url": "https://fisagency.com/intelligence/guides/roas-benchmarks-sustainable-dtc/",
      "lastModified": "2026-06-06",
      "relatedTools": [
        {
          "type": "calculator",
          "name": "ROAS calculator",
          "url": "https://fisagency.com/calculators/roas-calculator/"
        },
        {
          "type": "calculator",
          "name": "ROI calculator",
          "url": "https://fisagency.com/calculators/roi-calculator/"
        },
        {
          "type": "calculator",
          "name": "Budget calculator",
          "url": "https://fisagency.com/calculators/budget-calculator/"
        }
      ],
      "lastReviewed": "2026-06-06"
    },
    {
      "slug": "content-marketing-roi-sustainable-brands",
      "title": "How to measure content marketing ROI for sustainable brands",
      "question": "How do I calculate content marketing ROI?",
      "quickAnswer": "Content ROI = (revenue attributed to content − total content cost) ÷ total content cost. Attribute via last-touch and assisted conversions in analytics, plus branded search lift. Sustainable brands should expect 3–6 months for blog ROI and 6–12 months for comprehensive guides.",
      "category": "guides",
      "type": "guide",
      "url": "https://fisagency.com/intelligence/guides/content-marketing-roi-sustainable-brands/",
      "lastModified": "2026-06-08",
      "relatedTools": [
        {
          "type": "calculator",
          "name": "Content ROI calculator",
          "url": "https://fisagency.com/calculators/content-roi-calculator/"
        },
        {
          "type": "calculator",
          "name": "SEO ROI calculator",
          "url": "https://fisagency.com/calculators/seo-roi-calculator/"
        },
        {
          "type": "skill",
          "name": "Sustainability storytelling brief",
          "url": "https://fisagency.com/skills/#sustainability-storytelling-brief"
        }
      ],
      "lastReviewed": "2026-06-08"
    },
    {
      "slug": "how-to-choose-marketing-agency",
      "title": "How to choose a marketing agency for sustainable brands",
      "question": "How do I choose the right marketing agency?",
      "quickAnswer": "Evaluate agencies on category experience, measurement discipline (CAC/LTV not vanity metrics), proof of sustainability literacy, integration across channels, and transparent reporting. Ask for case patterns, not confidential client names, and a 90-day plan with clear KPIs before signing.",
      "category": "guides",
      "type": "guide",
      "url": "https://fisagency.com/intelligence/guides/how-to-choose-marketing-agency/",
      "lastModified": "2026-06-02",
      "relatedTools": [
        {
          "type": "calculator",
          "name": "Budget calculator",
          "url": "https://fisagency.com/calculators/budget-calculator/"
        },
        {
          "type": "prompt",
          "name": "Agency evaluation prompts",
          "url": "https://fisagency.com/prompts/"
        }
      ]
    },
    {
      "slug": "performance-marketing-eco-brands",
      "title": "Performance marketing playbook for eco brands",
      "question": "How does performance marketing work for eco brands?",
      "quickAnswer": "Eco performance marketing pairs proof-led creative with tight unit economics. Start with retention and email before scaling paid. When scaling, test offer clarity first, then creative volume, then audience expansion. Green claims must be defensible: compliance failures destroy CAC efficiency.",
      "category": "guides",
      "type": "guide",
      "url": "https://fisagency.com/intelligence/guides/performance-marketing-eco-brands/",
      "lastModified": "2026-05-31",
      "relatedTools": [
        {
          "type": "calculator",
          "name": "Funnel optimizer",
          "url": "https://fisagency.com/calculators/funnel-optimizer-calculator/"
        },
        {
          "type": "calculator",
          "name": "Email marketing calculator",
          "url": "https://fisagency.com/calculators/email-marketing-calculator/"
        },
        {
          "type": "calculator",
          "name": "Conversion rate calculator",
          "url": "https://fisagency.com/calculators/conversion-rate/"
        }
      ]
    },
    {
      "slug": "ai-marketing-tools-sustainable-brands",
      "title": "Which AI marketing tools work for sustainable brands?",
      "question": "What AI marketing tools should sustainable brands use?",
      "quickAnswer": "Use AI for creative iteration, copy compliance review, SEO/AEO audits, and reporting, not as a replacement for strategy. High-value stack: LLM assistants for research, agent skills for claims review and FAQ generation, platform AI (Advantage+, PMax) when conversion signal exists.",
      "category": "guides",
      "type": "guide",
      "url": "https://fisagency.com/intelligence/guides/ai-marketing-tools-sustainable-brands/",
      "lastModified": "2026-06-04",
      "relatedTools": [
        {
          "type": "skill",
          "name": "Agent skills library",
          "url": "https://fisagency.com/skills/"
        },
        {
          "type": "prompt",
          "name": "Marketing prompts library",
          "url": "https://fisagency.com/prompts/"
        },
        {
          "type": "calculator",
          "name": "Social media ROI calculator",
          "url": "https://fisagency.com/calculators/social-media-roi-calculator/"
        }
      ]
    },
    {
      "slug": "faq-pages-ai-citations",
      "title": "How to structure FAQ pages for AI citations",
      "question": "How should FAQ pages be structured for AI citations?",
      "quickAnswer": "Use question-led H2/H3 headings, self-contained 40–80 word answers, FAQPage JSON-LD, and crawlable HTML. Avoid accordion-only JS content that crawlers cannot parse.",
      "category": "guides",
      "type": "guide",
      "url": "https://fisagency.com/intelligence/guides/faq-pages-ai-citations/",
      "lastModified": "2026-06-11",
      "relatedTools": [
        {
          "type": "skill",
          "name": "Sustainability FAQ & answers",
          "url": "https://fisagency.com/skills/#sustainability-faq-and-answers"
        },
        {
          "type": "skill",
          "name": "AEO visibility audit",
          "url": "https://fisagency.com/skills/#aeo-visibility-audit"
        }
      ]
    },
    {
      "slug": "eco-marketplace-growth",
      "title": "Scaling an eco marketplace to $10M monthly revenue",
      "question": "How do you scale a sustainable marketplace?",
      "quickAnswer": "Composite case: 400% growth in six months through seller onboarding optimization, platform UX fixes, retention programs, and category-specific SEO, not paid blitz alone.",
      "category": "case-studies",
      "type": "case-study",
      "url": "https://fisagency.com/intelligence/case-studies/eco-marketplace-growth/",
      "lastModified": "2026-06-20",
      "relatedTools": [
        {
          "type": "calculator",
          "name": "ROI calculator",
          "url": "https://fisagency.com/calculators/roi-calculator/"
        }
      ]
    },
    {
      "slug": "sustainable-beauty-roi",
      "title": "300% ROI for a sustainable beauty brand",
      "question": "How did a sustainable beauty brand achieve 300% ROI?",
      "quickAnswer": "Proof-led creative and retention loops outperformed generic green messaging. Certification-specific copy and ingredient transparency drove lower CAC and higher repeat rate.",
      "category": "case-studies",
      "type": "case-study",
      "url": "https://fisagency.com/intelligence/case-studies/sustainable-beauty-roi/",
      "lastModified": "2026-06-22",
      "relatedTools": [
        {
          "type": "calculator",
          "name": "ROAS calculator",
          "url": "https://fisagency.com/calculators/roas-calculator/"
        },
        {
          "type": "skill",
          "name": "Sustainable claims review",
          "url": "https://fisagency.com/skills/#sustainable-claims-review"
        }
      ]
    },
    {
      "slug": "ecofashion-cac-reduction",
      "title": "65% CAC reduction for sustainable fashion",
      "question": "How can sustainable fashion brands reduce CAC?",
      "quickAnswer": "AI-driven targeting and creative testing reduced CAC 65% when signal quality, offer clarity, and post-click experience were fixed first. Generic green ads underperformed proof-specific variants by 2–3×.",
      "category": "case-studies",
      "type": "case-study",
      "url": "https://fisagency.com/intelligence/case-studies/ecofashion-cac-reduction/",
      "lastModified": "2026-06-24",
      "relatedTools": [
        {
          "type": "calculator",
          "name": "CAC calculator",
          "url": "https://fisagency.com/calculators/cac-calculator/"
        },
        {
          "type": "guide",
          "name": "When AI ad targeting works",
          "url": "https://fisagency.com/intelligence/guides/when-ai-ad-targeting-works/"
        }
      ]
    },
    {
      "slug": "paid-social-sustainable-brands",
      "title": "How should sustainable brands run paid social?",
      "question": "How should sustainable brands run paid social ads?",
      "quickAnswer": "Run paid social with proof-first creative, 3 to 5 audience tests per offer, and weekly budget caps tied to contribution-margin ROAS. Scale Meta prospecting only after site conversion is above 2% and post-click experience matches ad claims.",
      "category": "guides",
      "type": "guide",
      "url": "https://fisagency.com/intelligence/guides/paid-social-sustainable-brands/",
      "lastModified": "2026-06-11",
      "lastReviewed": "2026-06-11",
      "relatedTools": [
        {
          "type": "calculator",
          "name": "ROAS calculator",
          "url": "https://fisagency.com/calculators/roas-calculator/"
        },
        {
          "type": "calculator",
          "name": "Social media ROI calculator",
          "url": "https://fisagency.com/calculators/social-media-roi-calculator/"
        },
        {
          "type": "guide",
          "name": "When AI ad targeting works",
          "url": "https://fisagency.com/intelligence/guides/when-ai-ad-targeting-works/"
        }
      ]
    },
    {
      "slug": "email-marketing-eco-dtc",
      "title": "How do eco DTC brands grow with email?",
      "question": "How should eco DTC brands use email marketing?",
      "quickAnswer": "Build welcome, post-purchase, and replenishment flows before campaign blasts. Target 35 to 45% welcome open rates and proof-led content. Email lifts effective LTV, which unlocks more paid budget at the same CAC ceiling.",
      "category": "guides",
      "type": "guide",
      "url": "https://fisagency.com/intelligence/guides/email-marketing-eco-dtc/",
      "lastModified": "2026-06-06",
      "relatedTools": [
        {
          "type": "calculator",
          "name": "Email marketing calculator",
          "url": "https://fisagency.com/calculators/email-marketing-calculator/"
        },
        {
          "type": "calculator",
          "name": "LTV calculator",
          "url": "https://fisagency.com/calculators/ltv-calculator/"
        },
        {
          "type": "guide",
          "name": "Content marketing ROI",
          "url": "https://fisagency.com/intelligence/guides/content-marketing-roi-sustainable-brands/"
        }
      ]
    },
    {
      "slug": "local-seo-green-businesses",
      "title": "How does local SEO work for green businesses?",
      "question": "How do green businesses improve local SEO?",
      "quickAnswer": "Win local SEO with an optimized Google Business Profile, consistent NAP citations, and location pages that pair service proof with specific sustainability credentials. Reviews mentioning certifications outperform generic praise for conversion.",
      "category": "guides",
      "type": "guide",
      "url": "https://fisagency.com/intelligence/guides/local-seo-green-businesses/",
      "lastModified": "2026-06-13",
      "relatedTools": [
        {
          "type": "calculator",
          "name": "SEO ROI calculator",
          "url": "https://fisagency.com/calculators/seo-roi-calculator/"
        },
        {
          "type": "guide",
          "name": "AEO vs SEO",
          "url": "https://fisagency.com/intelligence/guides/aeo-vs-seo-sustainable-brands/"
        },
        {
          "type": "guide",
          "name": "AI search visibility audit",
          "url": "https://fisagency.com/intelligence/guides/ai-search-visibility-audit/"
        }
      ]
    },
    {
      "slug": "ios-attribution-meta-ads-sustainable-dtc",
      "title": "How do sustainable DTC brands fix Meta ads attribution after iOS privacy changes?",
      "question": "How do I fix Meta ads attribution after iOS 14?",
      "quickAnswer": "Recover Meta signal with Conversions API, event_id deduplication, Purchase as AEM priority #1, and hashed customer data for Event Match Quality above 80%. Judge scale on blended Shopify new-customer revenue, not platform ROAS alone.",
      "category": "guides",
      "type": "guide",
      "url": "https://fisagency.com/intelligence/guides/ios-attribution-meta-ads-sustainable-dtc/",
      "lastModified": "2026-06-16",
      "lastReviewed": "2026-06-16",
      "relatedTools": [
        {
          "type": "calculator",
          "name": "ROAS calculator",
          "url": "https://fisagency.com/calculators/roas-calculator/"
        },
        {
          "type": "calculator",
          "name": "CAC calculator",
          "url": "https://fisagency.com/calculators/cac-calculator/"
        },
        {
          "type": "guide",
          "name": "When AI ad targeting works",
          "url": "https://fisagency.com/intelligence/guides/when-ai-ad-targeting-works/"
        }
      ]
    },
    {
      "slug": "influencer-marketing-eco-brands",
      "title": "How do sustainable brands run influencer marketing without greenwashing?",
      "question": "How do eco brands find authentic influencers?",
      "quickAnswer": "Vet creators for year-round sustainability content, structure proof-led briefs with certification scope, favor long-term collaborations over one-off posts, and measure new-customer CAC and repeat rate per creator code.",
      "category": "guides",
      "type": "guide",
      "url": "https://fisagency.com/intelligence/guides/influencer-marketing-eco-brands/",
      "lastModified": "2026-06-19",
      "lastReviewed": "2026-06-19",
      "relatedTools": [
        {
          "type": "calculator",
          "name": "Social media ROI calculator",
          "url": "https://fisagency.com/calculators/social-media-roi-calculator/"
        },
        {
          "type": "guide",
          "name": "Greenwashing compliance",
          "url": "https://fisagency.com/intelligence/guides/greenwashing-sustainable-marketing-compliance/"
        },
        {
          "type": "prompt",
          "name": "Eco influencer vetting brief",
          "url": "https://fisagency.com/prompts/"
        }
      ]
    },
    {
      "slug": "email-deliverability-eco-dtc",
      "title": "How do eco DTC brands fix email deliverability?",
      "question": "Why are my DTC emails landing in spam?",
      "quickAnswer": "Authenticate with SPF, DKIM, and DMARC on a branded sending domain, keep spam complaints below 0.1%, suppress unengaged subscribers, and monitor Google Postmaster Tools. Gmail and Yahoo require authentication for bulk senders.",
      "category": "guides",
      "type": "guide",
      "url": "https://fisagency.com/intelligence/guides/email-deliverability-eco-dtc/",
      "lastModified": "2026-06-19",
      "lastReviewed": "2026-06-19",
      "relatedTools": [
        {
          "type": "calculator",
          "name": "Email marketing calculator",
          "url": "https://fisagency.com/calculators/email-marketing-calculator/"
        },
        {
          "type": "guide",
          "name": "Email marketing for eco DTC",
          "url": "https://fisagency.com/intelligence/guides/email-marketing-eco-dtc/"
        },
        {
          "type": "prompt",
          "name": "Email deliverability audit",
          "url": "https://fisagency.com/prompts/"
        }
      ]
    },
    {
      "slug": "reddit-marketing-sustainable-brands",
      "title": "How should sustainable brands market on Reddit?",
      "question": "How do I market on Reddit without getting banned?",
      "quickAnswer": "Earn trust with the 90/10 rule: 90% helpful participation, 10% or less promotion. Lurk in relevant subreddits, disclose brand affiliation, answer with proof and sourcing links, and monitor [brand] reddit search behavior before scaling ads.",
      "category": "guides",
      "type": "guide",
      "url": "https://fisagency.com/intelligence/guides/reddit-marketing-sustainable-brands/",
      "lastModified": "2026-06-22",
      "lastReviewed": "2026-06-22",
      "relatedTools": [
        {
          "type": "guide",
          "name": "Greenwashing compliance",
          "url": "https://fisagency.com/intelligence/guides/greenwashing-sustainable-marketing-compliance/"
        },
        {
          "type": "guide",
          "name": "Influencer marketing for eco brands",
          "url": "https://fisagency.com/intelligence/guides/influencer-marketing-eco-brands/"
        },
        {
          "type": "prompt",
          "name": "Reddit community marketing brief",
          "url": "https://fisagency.com/prompts/"
        }
      ]
    },
    {
      "slug": "tiktok-plant-based-dtc",
      "title": "How should plant-based DTC brands run TikTok ads?",
      "question": "How should plant-based brands run TikTok ads?",
      "quickAnswer": "Use native UGC creative with a 3-second hook, Spark Ads on proven organic posts, and 3 to 5 creative angles per offer weekly. Show ingredients and certifications early. Target 1.8x to 2.8x blended ROAS on prospecting before scaling food-category spend.",
      "category": "guides",
      "type": "guide",
      "url": "https://fisagency.com/intelligence/guides/tiktok-plant-based-dtc/",
      "lastModified": "2026-06-24",
      "lastReviewed": "2026-06-24",
      "relatedTools": [
        {
          "type": "calculator",
          "name": "ROAS calculator",
          "url": "https://fisagency.com/calculators/roas-calculator/"
        },
        {
          "type": "guide",
          "name": "Paid social for sustainable brands",
          "url": "https://fisagency.com/intelligence/guides/paid-social-sustainable-brands/"
        },
        {
          "type": "prompt",
          "name": "TikTok creative brief for plant-based DTC",
          "url": "https://fisagency.com/prompts/"
        }
      ]
    },
    {
      "slug": "pricing-strategy-sustainable-dtc",
      "title": "How should sustainable DTC brands price premium products?",
      "question": "How do I price sustainable products without killing conversion?",
      "quickAnswer": "Price from COGS and target gross margin (55% to 65% typical), then communicate value with cost-per-use framing, certification proof, and bundle tiers. Test price bands on new customers rather than site-wide discounting that erodes premium positioning.",
      "category": "guides",
      "type": "guide",
      "url": "https://fisagency.com/intelligence/guides/pricing-strategy-sustainable-dtc/",
      "lastModified": "2026-06-27",
      "lastReviewed": "2026-06-27",
      "relatedTools": [
        {
          "type": "calculator",
          "name": "Break-even calculator",
          "url": "https://fisagency.com/calculators/break-even-calculator/"
        },
        {
          "type": "guide",
          "name": "Healthy CAC",
          "url": "https://fisagency.com/intelligence/guides/healthy-cac-sustainable-dtc/"
        },
        {
          "type": "prompt",
          "name": "Premium pricing strategy for sustainable DTC",
          "url": "https://fisagency.com/prompts/"
        }
      ]
    },
    {
      "slug": "meta-vs-google-budget-eco-dtc",
      "title": "How should eco DTC brands split Meta vs Google ad budget?",
      "question": "How do I split budget between Meta and Google for eco DTC?",
      "quickAnswer": "Start 60 to 70% Meta / 30 to 40% Google when social proof drives conversion; shift toward 50/50 as branded search grows. Rebalance on blended new-customer CAC, not platform ROAS.",
      "category": "guides",
      "type": "guide",
      "url": "https://fisagency.com/intelligence/guides/meta-vs-google-budget-eco-dtc/",
      "lastModified": "2026-06-28",
      "relatedTools": [
        {
          "type": "calculator",
          "name": "ROAS calculator",
          "url": "https://fisagency.com/calculators/roas-calculator/"
        },
        {
          "type": "calculator",
          "name": "Budget calculator",
          "url": "https://fisagency.com/calculators/budget-calculator/"
        },
        {
          "type": "prompt",
          "name": "Meta vs Google budget split",
          "url": "https://fisagency.com/prompts/"
        }
      ],
      "lastReviewed": "2026-06-28"
    },
    {
      "slug": "greenwashing-response-playbook",
      "title": "How should eco brands respond to greenwashing accusations?",
      "question": "How do I respond when Reddit accuses us of greenwashing?",
      "quickAnswer": "Reply within 24 to 48 hours with specific proof: certification scope, sourcing data, and honest trade-offs. Avoid blanket denial. Publish or link a transparency page.",
      "category": "guides",
      "type": "guide",
      "url": "https://fisagency.com/intelligence/guides/greenwashing-response-playbook/",
      "lastModified": "2026-06-30",
      "relatedTools": [
        {
          "type": "guide",
          "name": "Greenwashing compliance",
          "url": "https://fisagency.com/intelligence/guides/greenwashing-sustainable-marketing-compliance/"
        },
        {
          "type": "guide",
          "name": "Reddit marketing",
          "url": "https://fisagency.com/intelligence/guides/reddit-marketing-sustainable-brands/"
        },
        {
          "type": "prompt",
          "name": "Greenwashing crisis response brief",
          "url": "https://fisagency.com/prompts/"
        }
      ],
      "lastReviewed": "2026-06-30"
    },
    {
      "slug": "subscription-model-eco-dtc",
      "title": "Should eco DTC brands use subscriptions or one-time purchase?",
      "question": "What subscription model works for refillable eco products?",
      "quickAnswer": "Use subscriptions for replenishable SKUs when LTV uplift exceeds 15 to 25% vs one-time and monthly churn stays under 8%. Otherwise lead with one-time plus replenishment email.",
      "category": "guides",
      "type": "guide",
      "url": "https://fisagency.com/intelligence/guides/subscription-model-eco-dtc/",
      "lastModified": "2026-07-02",
      "relatedTools": [
        {
          "type": "calculator",
          "name": "LTV calculator",
          "url": "https://fisagency.com/calculators/ltv-calculator/"
        },
        {
          "type": "guide",
          "name": "Email marketing for eco DTC",
          "url": "https://fisagency.com/intelligence/guides/email-marketing-eco-dtc/"
        },
        {
          "type": "prompt",
          "name": "Subscription model decision",
          "url": "https://fisagency.com/prompts/"
        }
      ],
      "lastReviewed": "2026-07-02"
    },
    {
      "slug": "incrementality-testing-dtc",
      "title": "How do DTC brands run incrementality tests on paid social?",
      "question": "How do I measure incrementality when platform ROAS lies?",
      "quickAnswer": "Run geo holdouts: reduce Meta spend 20 to 50% in matched regions for 2 to 4 weeks. Compare blended new-customer revenue vs control. Incremental ROAS is often 30 to 50% below platform reports.",
      "category": "guides",
      "type": "guide",
      "url": "https://fisagency.com/intelligence/guides/incrementality-testing-dtc/",
      "lastModified": "2026-07-03",
      "relatedTools": [
        {
          "type": "calculator",
          "name": "ROAS calculator",
          "url": "https://fisagency.com/calculators/roas-calculator/"
        },
        {
          "type": "guide",
          "name": "iOS attribution guide",
          "url": "https://fisagency.com/intelligence/guides/ios-attribution-meta-ads-sustainable-dtc/"
        },
        {
          "type": "prompt",
          "name": "Incrementality test design",
          "url": "https://fisagency.com/prompts/"
        }
      ],
      "lastReviewed": "2026-07-03"
    }
  ],
  "popularQuestions": [
    {
      "question": "What is AEO vs SEO?",
      "articleSlug": "aeo-vs-seo-sustainable-brands"
    },
    {
      "question": "What is a healthy CAC for DTC?",
      "articleSlug": "healthy-cac-sustainable-dtc"
    },
    {
      "question": "How do I audit AI search visibility?",
      "articleSlug": "ai-search-visibility-audit"
    },
    {
      "question": "When does AI ad targeting work?",
      "articleSlug": "when-ai-ad-targeting-works"
    },
    {
      "question": "How do I avoid greenwashing?",
      "articleSlug": "greenwashing-sustainable-marketing-compliance"
    },
    {
      "question": "What ROAS should I target?",
      "articleSlug": "roas-benchmarks-sustainable-dtc"
    },
    {
      "question": "How do I measure content marketing ROI?",
      "articleSlug": "content-marketing-roi-sustainable-brands"
    },
    {
      "question": "How do I choose a marketing agency?",
      "articleSlug": "how-to-choose-marketing-agency"
    },
    {
      "question": "What AI marketing tools should I use?",
      "articleSlug": "ai-marketing-tools-sustainable-brands"
    },
    {
      "question": "How should FAQ pages be structured for AI?",
      "articleSlug": "faq-pages-ai-citations"
    },
    {
      "question": "How should sustainable brands run paid social?",
      "articleSlug": "paid-social-sustainable-brands"
    },
    {
      "question": "How does local SEO work for green businesses?",
      "articleSlug": "local-seo-green-businesses"
    },
    {
      "question": "How do I fix Meta ads attribution after iOS?",
      "articleSlug": "ios-attribution-meta-ads-sustainable-dtc"
    },
    {
      "question": "How do eco brands run influencer marketing?",
      "articleSlug": "influencer-marketing-eco-brands"
    },
    {
      "question": "Why are my eco DTC emails in spam?",
      "articleSlug": "email-deliverability-eco-dtc"
    },
    {
      "question": "How should sustainable brands market on Reddit?",
      "articleSlug": "reddit-marketing-sustainable-brands"
    },
    {
      "question": "How should plant-based brands run TikTok ads?",
      "articleSlug": "tiktok-plant-based-dtc"
    },
    {
      "question": "How do I price premium sustainable products?",
      "articleSlug": "pricing-strategy-sustainable-dtc"
    },
    {
      "question": "How do I split budget between Meta and Google for eco DTC?",
      "articleSlug": "meta-vs-google-budget-eco-dtc"
    },
    {
      "question": "How do I respond when Reddit accuses us of greenwashing?",
      "articleSlug": "greenwashing-response-playbook"
    },
    {
      "question": "What subscription model works for refillable eco products?",
      "articleSlug": "subscription-model-eco-dtc"
    },
    {
      "question": "How do I measure incrementality when platform ROAS lies?",
      "articleSlug": "incrementality-testing-dtc"
    }
  ]
}